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So when we saw how many presentations were using boring headlines — we knew it was time.It was time to release the ultimate list of awesome headline formulas.So let’s say your tribe consists of university students — then anytime you see the word ‘Avatar’ below, just put in the title of your Avatar.That could be ‘University Students’ or even mention the specific university you’re addressing.It began a few months ago, when out of nowhere — something wild happened.We started to get several THOUSANDS of people signing up for our live trainings on how to ‘awesome-ize’ their presentations and videos.Address Your Specific Audience (Being vague or general = boring university) 2.Highlight the Specific Benefit or Outcome They Desire 3.
Caveat: these are not black and white formulas, so feel free to play around a little.
And if you’re NOT a professional copywriter, it’s extremely difficult to understand how to apply those winning headlines in YOUR presentations. I’ve taken the most effective headlines ever written – and broke them down for you to use as I gave you specific examples with each formula.
Ranging from sleeping babies to Saa S CEO’s to men’s fashion to piano players to investors to cooks to hand models to Jack Black and yes, even 82-year-old HTML coders. So yes, you can use ANY of these for your specific presentation, topic, and niche.
Remember, the secret to making your headlines ridiculously attractive is by deeply understanding what your tribe WANTS.
The more clarity you have on what your audience wants, the easier it’ll be for you to use these formulas with power. One of the formulas might be a great headline and another would be a perfect As you’ll see below, for some of these headline formulas I gave specific examples.
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Obvious fact of the day: If you have a boring headline, your audience will think your entire presentation is boring.