Dating website guests online last access
The stigma associated with online dating dropped over the years and people view online dating more positively.
Some sites are completely free and depend on advertising for revenue.
Dedicated to verified college students and alumni (via education database). Alumni cannot initiate or respond to contact or post status updates.
All Paid users can message and post and they also have added benefits.
It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.
That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.