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Cofounded in 2013 by tech-savvy brothers Brian, 28, and Justin Gerrard, 30 and friend Jordan Kunzika, 22, a first-generation, Angolan-American, Bae grew out of a conversation that came up over a dinner for young entrepreneurs in NYC.

When the topic turned to online dating, the three began to discuss the difficulties that their peers were facing when trying to meet people on Tinder and other apps.“For many of our friends of color, particularly black men and women, the experience on mass-marketing dating apps like Tinder and Match was unfulfilling, and at times degrading,” says Justin Gerrard.

Their solution lay in making it a niche site and marketing it to black millennials, who were unsatisfied with more general dating apps that weren’t meeting their expectations (Tinder, Match).“Niche dating apps can be more successful than regular mainstream apps because you have the ability to attract people with similar interests and possibility with the same cultural foundations,” says Neeta Bhushan, a dating expert and author of .

“When narrowing the dating pool, it may help people find long-term success and create deeper connections.”Bae (named not just for the term of endearment but also for Before Anyone Else) received 17,000 downloads in its first month and grew from there.

After explosive growth and praise from Techstars and Facebook’s prestigious Fb Start Accelerator Program, as well as plenty of media profiles, Bae was officially acqui-hired by if(we) last month.“After watching Brian and Justin’s success positioning Bae and growing its audience, it was clear to me they could make an even larger impact working with us at if(we) leveraging our scale and resources,” says Louis Willacy, head of M&A at if(we).

“It has successfully navigated the dating space in the U. and internationally for 12 years and remained profitable despite the emergence of hundreds of new players over the last decade.”Gerrard says Bae’s devoted user base will have access to the features they’ve come to love when they switch over to Tagged.“If anything, the Bae community will have an even better experience with Tagged’s more robust features,” he says.

Features such as hiding adverts, browsing invisibly or hiding your profile, boosting visibility and a spotlight feature.

All users can video and audio chat completely free while it costs 1 SBL credit to send a message.

They say you cannot help who you fall in love with…however, you can help who you choose to date and give your time and energy to.

For many people their partner is a reflection of them and when it comes to marriage and commitment most people tend to stay close to home with regards to religion and culture and in doing so tend to have better rates of success.

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If I pester him enough he contributes a great deal (I often feel guilty for not paying him, lol)Sometimes my ideas for posts are formulated out of our discussions on Instagram (@straightblacklove).

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