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Pedagogical Objectives • Dynamics of compact camera market in India • Market entry strategies of Nikon in India • Strategic implications of grey markets • Nikon's strategies to fight grey markets. Keywords Nikon Corporation; Compact Camera Market in India; Grey Market; Compact Camera; Single Reflex Camera (SLR); Canon India; Kodak India; Nikon's Coolpix; Industry Analysis Case Study; Grey Market; Digital Cameras; Product cannibalisation; Brand Image; Brand Building Indian Hotel Industry (A): The Competitive Dynamics Fuelled by the country's booming economy, low-cost air carrier introduction and liberalisation of FDI norms that allow 100% foreign investment in real estate, the Indian hotel industry is currently seeing a boom.Demand for hotel accommodation has increased tremendously across India but the rooms' supply has seen an insignificant growth, causing staggering room rates and insufficient room availability.Although oriental fashion is pulling huge crowds to its fashion weeks, the Asian fashion industry, despite talented designers and lean manufacturing processes, is failing to build a brand image in the high-end luxury segment.Factors like low brand value, lack of technical know-how, infrastructure and distribution networks have been hampering their growth opportunities globally.Inbound tour operators blame these as key deterrents that keep tourists from visiting the country. Hospitality Industry INA0072 2008 Available Available Keywords Indian Hotel Industry; Industry Segmentation; India's Economic Liberalisation; Industry Classification; SWOT Analysis of Indian Hotel Industry; Critical Success Factors; Challenges in the Indian Hotel Industry; Role of Government in Industry's Development; Industry Analysis Case Study; Taj and Oberoi Group of Hotels; Market Entry Strategies; Global Hotel Chains in India; Incredible India Campaign; Demand Supply Disparity Emergence of China in the Global E-Commerce Market (B): Alibaba.com's Surge Second in the two case series, this case portrays Alibaba.com, a portal that withstood the Chinese and emerged as a leader in a short span of 9 years.Moreover, with poorly facilitated airports, inadequate road infrastructure, high taxation levels and a bureaucratic visa processing system, India's hotel industry has serious challenges ahead. Launched in 1999, the portal targeted SMEs providing Business to Business (B2B) solutions and aggressively expanded the customer base by tailoring its offerings to various SMEs.
The winds of global fashion industry are changing their course – no more do fashion winds move only from west to east but they blow from east to west too.Innovation, rich designing, marketing expertise coupled with the presence of excellent fashion connoisseurs, enabled the western brands to command a premium over the years.In comparison, the Asian fashion industry, which is still in the nascent stage of growth, has been trying vigorously to position itself among the global players.However, speculation is rife about the future of US print newspaper industry as the focus shifts to the online medium.This case study dwells upon the dynamics of the global fashion industry and the comparative position of the Asian fashion industry. Animation Industry INA0075B 2008 Available Available Keywords India; Emerging economy; Animation; Global animation Industry; Indian animation Industry; Roadblocks; Developing nations; Financial News; Outsourcing; Intermediaries; Industry Analysis Case Study; MNCs; Animation outsourcing hub Suzuki in India: The Growing Gearless Segment of Indian Two-Wheeler Market The world's second largest manufacturer of two-wheelers – the Indian two-wheeler industry is broadly classified into three product segments – scooters, motorcycles and mopeds.